Vehicle Wraps

2 B Personalized is a full service vehicle wraps company. We will transform your fleet or vehicle into a rolling billboard for your business. With a vehicle wrap from 2 B Personalized, you are going to get noticed, draw attention to your business and differentiate yourself in a crowd of competition. Turn your vehicles into eye-catching advertising machines.

Vehicle Wraps are a high impact, cost effective form of advertising that work for all types and sizes of businesses. A vehicle wrap builds brand recognition, raises a company's profile and reinforces brand identity.

We know that when you spend your advertising dollar you want it to stretch as far as it can - nothing gets your message out there more clearly or more quickly than company vehicle wraps. With our product, your marketing message isn't set in stone either. Change your message when your marketing needs change '- target special events, audiences, or products at a fraction of the cost of other advertising media. The flexibility and mobility of our product provides for a cost-effective and broad-reaching advertising and marketing message. We are distinctive among other auto wrap companies - just take a look at our samples.

Statistics compiled by the Outdoor Advertising Association of America:

• Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
• More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
• The average American has traveled 302 miles in the past 7 days.
• One vehicle wrap can generate between 30,000 - 70,000 impressions daily.
• Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.
• Fleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launch, and event marketing and are increasingly being used as part of the marketing mix.
• Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
• 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
• Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent (as of 2003) representing 19%. The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.
• Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days. This pedestrian traffic represents a significant reach opportunity for advertisers.

CPM (Cost Per Thousand)
Comparing the CPM (Cost per Thousand) of different forms of advertising reveals the value of a vehicle wrap. The following statistics are from the Outdoor Advertising Association of America:

1. In the top 100 Television Markets a 30 second Prime time spot cost $17.78 per CPM
2. In the top 100 Newspaper Markets a one third page b/w ad cost $22.95 per CPM
3. In 23 Magazine Publications a 4 color, one page ad cost $9.35 per CPM.
4. In the top 100 Radio Markets a 60 second drive time ad cost $8.61 per CPM.
5. The average for all forms of Billboard ads cost $2.18 per CPM.
6. Vehicle Wraps - $.77 per CPM!